Logbook · Meta and Google · India
Notes from inside Indian D2C ad accounts.
We run and audit Meta and Google ad accounts for Indian D2C brands. This is where we write down what the numbers say, with the sample size printed next to every figure.
Latest entry · 06 Nov 2026
Meta ads cost in India: what ₹10L of sales spend bought
The log
All notes- 001Meta ads cost in India: what ₹10L of sales spend boughtReal CPM, CPC and cost per purchase from Indian D2C brands on Meta in 2026, why the campaign objective moves CPM from ₹2 to ₹560, and how to size a budget.
- 002Meta Conversions API on Shopify: setup and checksSet up Meta's Conversions API on a Shopify store, avoid double counting, and check it with one daily ratio: Meta purchases against Shopify orders.
- 003Performance Max for Indian ecommerce: where ₹41.8L wentHow Performance Max spent next to Shopping, brand Search and Demand Gen across Indian D2C Google Ads accounts, and the settings that change its results.
What we write about
Meta. What CPMs and cost per purchase look like for Indian brands, Advantage+ and catalog campaigns, the learning phase, and the Conversions API setup that keeps Meta's numbers close to Shopify's.
Google. Performance Max and Shopping for ecommerce, how bidding strategies behave on small budgets, brand search, and YouTube for D2C.
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